Google's goal is simple: show the most helpful, trustworthy result for each search. Its ranking system is complex, but the main factors are understandable — and most are within your control.
The Main Ranking Factors
- Relevance: Does your content match what the searcher wants?
- Content quality: Is it thorough, accurate and genuinely helpful?
- Authority: Do other reputable sites link to you?
- User experience: Is the site fast, mobile-friendly and easy to use?
- Trust signals (EEAT): Experience, Expertise, Authoritativeness, Trust.
What You Can Influence
You can't control Google's algorithm, but you fully control your content quality, site speed, structure and the trust signals you build. Focus there.
Learn more in our beginner's SEO guide.
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