Negative keywords tell Google which searches should NOT trigger your ads - and adding them is usually the fastest single way to stop wasted ad spend. Without negatives, you pay for clicks from job-seekers, freebie-hunters and irrelevant searches.
Classic Money-Wasters to Block
- "free" - people looking for free options rarely buy.
- "jobs", "career", "salary", "hiring" - job-seekers, not customers.
- "course", "training", "tutorial", "how to" - learners, not buyers (unless you teach).
- Cities you don't serve.
- DIY terms like "templates" if you sell done-for-you services.
How to Find Your Own Negatives
Review the Search Terms report weekly. It shows the actual queries that triggered your ads. Anything irrelevant that got clicks is costing you money - add it as a negative and it stops immediately.
The Habit That Compounds
Ten minutes a week on search terms typically saves 10-25% of budget in a new account. That saved budget goes back into clicks that can actually convert.
Part of every account we manage - see our Google Ads service.
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