Around 70% of online shopping carts are abandoned - and a simple recovery flow via email or WhatsApp typically wins back 5-15% of them. For most stores this is the cheapest revenue available.
Why Shoppers Abandon
- Surprise costs at checkout - the #1 cause. Show shipping early.
- Forced account creation - offer guest checkout.
- Long or glitchy checkout - especially on mobile.
- Just browsing / comparing - recoverable with a nudge.
The Recovery Sequence That Works
Message 1 (within 1 hour): friendly reminder + cart link. Message 2 (24 hours): answer objections - shipping, returns, trust. Message 3 (48-72 hours): optional small incentive with a real deadline. In India, WhatsApp recovery messages dramatically outperform email on open rates.
Fix the Leak, Not Just the Bucket
Recovery is a patch; the cure is a checkout with no surprises - upfront shipping, guest checkout, UPI/COD options, and trust signals at the payment step.
We build recovery flows into every store - see e-commerce development and the complete e-commerce guide.
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