An exit-intent popup appears only when a visitor is about to leave - making it the least intrusive moment to make one last offer, and a reliable way to recover 2-5% of abandoning traffic.
Why Exit Timing Works
The visitor was leaving anyway - you interrupt nothing. Compare that to entry popups, which block people before they've seen anything and train them to close-without-reading.
Offers That Earn the Interruption
- A genuinely useful freebie: "Get the free website launch checklist".
- A soft consult: "Leaving? Get a free 10-minute audit - no obligation."
- A discount with a deadline for e-commerce carts.
The Etiquette Rules
Show once per visitor, be instantly dismissible, never cover content on mobile (Google penalises intrusive mobile interstitials), and make the offer match the page. A polite popup converts; a hostage-taker gets your brand resented.
Scroll-Trigger: The Gentler Cousin
Popping after 60-70% scroll targets engaged readers instead of leavers - often better for blogs, where the reader has proven interest.
We build these into landing pages and lead-gen sites on request.
Need Help Growing Your Business?
AS Enterprises builds websites, brands and marketing that generate real leads for Chennai businesses. See our pricing or get a free consultation.