Remarketing shows your ads to people who already visited your website - and because they already know you, these ads typically convert at a fraction of the cost of reaching strangers. Most visitors don't buy on the first visit; remarketing brings them back.
How It Works
A small tag on your site builds an audience of past visitors. Google then shows your ads to them across Display and YouTube; Meta does the same across Facebook and Instagram. You can target all visitors, or slices like "viewed pricing but didn't enquire".
Why It's So Cost-Effective
- Warm audience: familiarity means higher click and conversion rates.
- Cheap impressions: Display/social remarketing costs little per view.
- Perfect timing: it works the consideration window when people compare options.
Simple Rules for Doing It Well
Cap frequency so you're a reminder, not a stalker; exclude converted customers; and refresh creative so it doesn't go stale.
We set up remarketing in every Google Ads and Meta Ads account we manage.
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