- LogoPrimary, secondary and icon versions.
- Colour palettePrimary and accent colours with codes.
- TypographyHeading and body fonts defined.
- Brand voiceHow your brand sounds in writing.
- TaglineA short, memorable brand line.
- Imagery styleThe look of your photos and graphics.
- Logo usage rulesSpacing, sizing and don'ts.
- Business collateralCards, letterheads, signatures.
- Social templatesConsistent post and profile designs.
- Favicon & app iconSmall-format brand marks.
- Brand guidelines docEverything documented in one place.
- Consistent applicationUsed the same way everywhere.