- Know the intentWrite for what the reader actually wants.
- Target one keywordPlus natural related terms.
- Strong headlineClear, specific, benefit-led.
- Compelling introHook the reader in the first lines.
- Scannable structureShort paragraphs, headings, lists.
- Answer the questionCover the topic thoroughly.
- Add internal linksLink to relevant pages.
- Include a CTATell readers what to do next.
- Optimise metadataTitle and description written.
- ProofreadFix spelling and grammar.
- Add mediaRelevant images with alt text.
- Write for humans firstNatural, not keyword-stuffed.