- PPC
- Pay-per-click advertising, like Google Ads.
- CPC
- Cost per click on a paid ad.
- CPM
- Cost per thousand ad impressions.
- CTR
- Click-through rate - clicks divided by views.
- Conversion
- A desired action, like a lead or sale.
- Conversion Rate
- Percentage of visitors who convert.
- ROAS
- Return on ad spend.
- Funnel
- The customer journey from awareness to purchase.
- Lead
- A potential customer who shows interest.
- Retargeting
- Ads shown to past site visitors.
- Impression
- One display of an ad or listing.
- Organic
- Traffic earned without paid ads.
- Landing Page
- A page built to convert campaign traffic.
- A/B Test
- Comparing two versions to see which performs better.
- KPI
- A key performance indicator you track.