- Keyword targetingOne primary keyword mapped to each page.
- Title tagsKeyword near the start, under 60 characters.
- Meta descriptionsCompelling, under 155 characters, unique.
- One H1 per pageContains the primary keyword.
- Heading structureLogical H2/H3 covering subtopics.
- Internal linksLink to related pages with natural anchor text.
- Image alt textDescriptive alt text on every image.
- Mobile-friendlyResponsive and easy to use on phones.
- Page speedGood Core Web Vitals scores.
- HTTPS enabledValid SSL certificate site-wide.
- XML sitemapSubmitted to Google Search Console.
- Schema markupStructured data for rich results.
- Google Business ProfileFully completed and optimised.
- Quality contentThorough, helpful, matches search intent.