- SEO
- Optimising a site to rank higher on search engines.
- SERP
- The search engine results page.
- Keyword
- A term people search that you target.
- Backlink
- A link from another site to yours.
- On-Page SEO
- Optimising content and page elements.
- Off-Page SEO
- Building authority via links and mentions.
- Technical SEO
- Making a site crawlable and fast.
- Meta Title
- The clickable headline in search results.
- Meta Description
- The summary shown under the title.
- Alt Text
- A text description of an image.
- Anchor Text
- The clickable text of a link.
- Canonical Tag
- Tells Google the preferred version of a page.
- Crawling
- How search engines discover pages.
- Indexing
- Adding pages to Google's database.
- Core Web Vitals
- Google's page experience metrics.
- Local Pack
- The map box of local results.
- EEAT
- Experience, Expertise, Authoritativeness, Trust.