- Audit current pagesList all existing URLs and their traffic.
- Set clear goalsDefine what the redesign must improve.
- Keep top-performing contentDon't lose pages that already rank.
- Map old-to-new URLsPlan 301 redirects for every changed URL.
- Preserve metadataCarry over or improve titles and descriptions.
- Benchmark current metricsRecord traffic, rankings and conversions first.
- Improve site speedOptimise images and code in the new build.
- Keep mobile-firstDesign for phones from the start.
- Maintain internal linksRebuild your internal linking structure.
- Update sitemapRegenerate and resubmit after launch.
- Test before launchQA every page, form and link.
- Monitor after launchWatch Search Console for errors and drops.