- Business goalsWhat should the website achieve?
- Target audienceWho are your ideal customers?
- Key pagesList the pages you need.
- FeaturesForms, booking, store, chat, etc.
- Design preferencesStyles and sites you like.
- ContentWho provides text and images?
- BrandingLogo, colours and fonts available?
- IntegrationsCRM, payment, analytics needed?
- SEO needsKeywords and locations to target.
- Budget rangeYour realistic budget.
- TimelineWhen you need it live.
- MaintenanceWho maintains it after launch?