- Company backgroundWho you are and what you do.
- Project overviewWhat you need built and why.
- ObjectivesMeasurable goals for the site.
- Scope of workPages, features and deliverables.
- Technical requirementsPlatform, integrations, hosting.
- Design expectationsBrand and style direction.
- Content responsibilitiesWho supplies content.
- TimelineKey milestones and launch date.
- BudgetYour range or a request to quote.
- Evaluation criteriaHow you'll choose a winner.
- Support & maintenancePost-launch expectations.
- Submission detailsDeadline and contact.