A website needs a redesign when it stops doing its job - generating enquiries - not merely when it feels old. Here are the seven signals that separate "due" from "fine".
The Seven Signs
- It's not mobile-friendly. Most Chennai traffic is on phones; failing here fails everywhere.
- It loads slowly - over ~3 seconds on mobile bleeds visitors and rankings.
- Enquiries have dried up despite steady traffic - a conversion problem.
- It embarrasses you in sales conversations - if you apologise for it, prospects notice too.
- You can't update it - locked out, no CMS, or a vanished developer.
- It misrepresents the business - old services, prices, team, work.
- Competitors' sites visibly outclass it where customers compare.
Redesign Without Losing Your Rankings
Map every old URL to its new home with 301 redirects, keep what already ranks, and benchmark traffic before switching. Careless redesigns throw away years of SEO - our redesign checklist covers every step.
Refresh vs Rebuild
Good bones + dated skin = refresh. Broken foundations (speed, mobile, platform) = rebuild. An honest audit tells you which - ours is free.
See our website redesign service.
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