Core Web Vitals are three specific measurements Google uses to judge the user experience of your website. They directly influence your search rankings.
The Three Metrics
- LCP (Largest Contentful Paint): How fast your main content loads. Aim for under 2.5 seconds.
- INP (Interaction to Next Paint): How quickly the page responds when users interact. Aim for under 200ms.
- CLS (Cumulative Layout Shift): How much the page jumps around while loading. Aim for under 0.1.
Why They Matter
Google uses Core Web Vitals as ranking signals. Poor scores can hold back an otherwise good site — and they frustrate real visitors too.
How to Improve Them
Optimise and size images, reduce heavy scripts, set dimensions on images to prevent shifting, and use good hosting. Our speed optimization service targets these metrics directly.
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