Your Google Business Profile (GBP) is often the first thing local customers see — in Maps and local search. A fully optimised profile can bring in calls and visits before they ever reach your website.
Optimisation Checklist
- Complete every field — name, address, phone, hours, website.
- Choose the right categories — primary and secondary.
- Add photos — storefront, team, work samples, products.
- List your services with descriptions.
- Post updates regularly (offers, news).
- Collect and reply to reviews.
- Use the Q&A section to answer common questions.
Reviews Are Your Edge
Consistently asking happy customers for Google reviews is the highest-impact thing you can do. Reply to every review — positive and negative.
Pair your GBP with strong local SEO for best results.
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