Keyword research is finding the actual words and phrases your customers type into Google. Target the right ones and your content reaches people ready to buy.
Types of Keywords
- Informational: "how much does a website cost" — people researching.
- Commercial: "best web design company chennai" — people comparing.
- Transactional: "hire web developer chennai" — people ready to act.
A Simple Process
- List the services you offer in plain terms.
- Use Google autocomplete and "People also ask" for variations.
- Check free tools like Google Keyword Planner.
- Note search intent — what does the searcher actually want?
- Map one keyword to one page.
Local Keywords Matter
For Chennai businesses, add location terms ("in Chennai", "near me", area names) to capture high-intent local searches.
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