Technical SEO makes sure Google can find, crawl, understand and rank your website. You can have great content, but technical problems can quietly hold it all back.
The Checklist
- HTTPS enabled with a valid SSL certificate.
- Mobile-friendly and responsive design.
- Fast loading — good Core Web Vitals.
- XML sitemap submitted to Google Search Console.
- robots.txt configured correctly.
- No broken links or 404 errors.
- Clean URL structure.
- Structured data (schema) for rich results.
- Canonical tags to avoid duplicate content.
- Indexable — important pages aren't accidentally blocked.
Start With Search Console
Google Search Console is free and flags most technical issues automatically. Set it up first. For deeper work, see our Core Web Vitals guide or our SEO services.
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