Your meta title and description are what people see in Google's search results. Get them right and more people click — which means more traffic and better rankings.
Writing Great Meta Titles
- Keep under ~60 characters so it doesn't get cut off.
- Put your primary keyword near the start.
- Add your brand name at the end.
- Make it specific and compelling.
Example: "Website Development Company in Chennai | AS Enterprises"
Writing Great Meta Descriptions
- Keep under ~155 characters.
- Include the keyword naturally.
- Highlight a benefit and add a call to action.
Every Page Should Be Unique
Duplicate titles and descriptions confuse Google and waste opportunities. Write a unique pair for every important page. See our on-page SEO checklist.
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